PennCash Logo Design and Ad Campaign

Penn needed to develop an identity and campaign to raise student and faculty awareness that their PennCard can be used like a debit card throughout the campus and encourage them to participate in the program.

Gecko Group chose humorous image concepts with ‘don’t panic’ tag and headline to create a buzz around the campaign – appealing to everyday situations students might find themselves in when they’re short on cash.

Client
University of Pennsylvania

Services
Logo Design
Print Collateral / Brochure
Premium Design
Advertising Campaign

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