The Meadow Garden at Longwood Gardens

 

EXHIBIT DESIGN | ENVIRONMENTAL GRAPHIC DESIGN | WAYFINDING 

An Artistic Approach to Interpretive Design and Learning

The impressionist Claude Monet once said, “I would like to paint the way a bird sings.”  In such simple words, he captured the inspiration of nature – its sounds, textures, colors, scents, muted subtleties and brazen contrasts.  Gecko Group, the design team who developed the interpretive experience in the newly opened Meadow Garden at Longwood Gardens, followed the Meadow’s inspiration to create a unique and artistic approach to learning.

Challenged to develop interpretation about life in the Meadow that would not interfere with the visitor’s view of it’s beauty, the design team rejected typical signage solutions.  In order to preserve unobstructed views and to encourage the visual and sensory experience, subtle design solutions were integrated into the Meadow experience.  Exploration of alternative materials in unique and artistic ways, present interpretation that accommodates multiple learning styles.

The culminating experience at the Webb Farmhouse invites visitors to explore 2 galleries. One expresses the Meadow through the changing seasons with herbariums, sculpture, photography and illustration. A second gallery tells the story of people who inhabited the land and its use over time, told through an atypical timeline of maps, historic photographs and artifacts that are displayed in a salon style. Visitors are invited to explore herbarium boxes, books and artifacts on display.

Through design, illustration, sculpture, poetic label writing, and unique assemblages of materials, such as etched corten steel and screen printed tree slices, the design team, collaborating with a group of artists, has created an interpretive experience that uses art as a gesture that leads back to nature.

Gecko Group’s full services included: content development, script and label writing, exhibit design, interpretive graphic design, project management, fabrication and installation interface.

To learn more about the interpretive development and design process please send us a note by clicking here.

Artists
Gecko Group  |  Interpretive Experience Designers
Beverly Sheppard  |  Writer / Developer
Carlos Alejandro | Photography
Jim Moffett | Photography
Natalya Zahn  |  Natural Illustrations
Steven Stankiewicz  |  Map Illustrations
Becky Ault  |  Bronze Sculptures
Diana Beltran Herrera  |  Paper Bird Sculptures

Fabricators
USA  |  Exhibit Fabrication, Webb Farmhouse
MS Signs  |  Exhibit Fabrication, Meadow

Exhibit photography by Carlos Alejandro, USA and Gecko Group

LET’S COLLABORATE!

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