Work

Academy of Natural Sciences Wayfinding

The Academy of Natural Sciences had long had a problem with their visitor’s being unable to navigate their way around the museum to locate exhibits and key amenities. This confusion was complicated by the unusual structure of the building which had expanded and evolved over time leaving egress to certain exhibits difficult to find. Gecko Group did a comprehensive analysis with the ANS team to establish the key pain points of navigation. This analysis lead to not only a museum wide wayfinding program but also the naming of key points in the building to help visitors find the correct elevator access to upper and lower exhibits.

In addition, an exhibits and floor key resided at each elevator entry with the opportunity to promote events and amenities on the interior of the elevator.

The design was inspired by the rich collection of species illustrations that ANS owns making it subtle and specific to their unique experience.

Client
The Academy of Natural Sciences

Services
Site analysis and assessment
Wayfinding Design and Implementation
Fabrication Management

  • Cars at the Capital

    Cars at the Capital

    exhibits

  • Expedition Peru: Trek of the Andean Bear

    Expedition Peru: Trek of the Andean Bear

    branding, environmental, exhibits

  • Terracotta Warriors of the First Emperor

    Terracotta Warriors of the First Emperor

    branding, environmental, exhibits, multimedia, Wayfinding

  • Delaware History Museum

    Delaware History Museum

    all, exhibits, multimedia

  • University Circle, Inc. | CircleWalk

    University Circle, Inc. | CircleWalk

    all, environmental, exhibits, multimedia

  • Middle Creek Visitor Center

    Middle Creek Visitor Center

    all, exhibits, multimedia

  • Longwood Gardens | New Heights Project Exhibit

    Longwood Gardens | New Heights Project Exhibit

    all, environmental, exhibits

  • Steve McCurry Website

    Steve McCurry Website

    all, marketing, multimedia

  • The Center for Social Impact Strategy Brochure

    The Center for Social Impact Strategy Brochure

    all, branding, marketing

  • The Dell Music Center Signage and Experience Enhancements

    The Dell Music Center Signage and Experience Enhancements

    all, branding, environmental, Wayfinding

  • Penguin Coast Exhibit

    Penguin Coast Exhibit

    all, environmental, exhibits, Wayfinding

  • Maryland Zoo Wayfinding System

    Maryland Zoo Wayfinding System

    all, environmental, Wayfinding

  • National Park Service

    National Park Service

    all, environmental, exhibits, Wayfinding

  • The Meadow Garden

    The Meadow Garden

    environmental, exhibits, Wayfinding

  • The Concord Grape Discovery Center

    The Concord Grape Discovery Center

    all, exhibits

  • People, Places, Passions, Pursuits: A Penn Portrait

    People, Places, Passions, Pursuits: A Penn Portrait

    all, marketing

  • Elk Country Visitor Center

    Elk Country Visitor Center

    all, branding, environmental, Wayfinding

  • Buddhist Academy of Vancouver Website

    Buddhist Academy of Vancouver Website

    all, branding, multimedia

  • Philadelphia Zoo

    Philadelphia Zoo

    all, environmental, exhibits, Wayfinding

  • Generation Fit: Steps to a Healthier Lifestyle

    Generation Fit: Steps to a Healthier Lifestyle

    all, exhibits, multimedia

  • Philabundance

    Philabundance

    all, marketing

  • Café Promotional Materials

    Café Promotional Materials

    branding, marketing

  • Identity Design

    Identity Design

    all, branding

  • Legacy of Play™ Capital Campaign

    Legacy of Play™ Capital Campaign

    all, marketing

  • Nashville Zoo | Flamingo Lagoon Exhibit

    Nashville Zoo | Flamingo Lagoon Exhibit

    all, environmental, exhibits, marketing

  • University of Pennsylvania | Perelman Center for Advanced Medicine  | Atrium Exhibit

    University of Pennsylvania | Perelman Center for Advanced Medicine | Atrium Exhibit

    all, environmental, exhibits, multimedia

  • Woodlynde School Magazine and Recruitment Materials

    Woodlynde School Magazine and Recruitment Materials

    all, marketing

  • Nashville Zoo Wayfinding

    Nashville Zoo Wayfinding

    all, environmental, Wayfinding

  • DCNR | Elk Country Visitor Center

    DCNR | Elk Country Visitor Center

    all, exhibits, multimedia

  • Susquehanna River Water Trail Website

    Susquehanna River Water Trail Website

    all, multimedia

  • Academy of Natural Sciences Wayfinding

    Academy of Natural Sciences Wayfinding

    all, environmental, Wayfinding

  • Peninsula Town Center Wayfinding and Signage

    Peninsula Town Center Wayfinding and Signage

    all, environmental, Wayfinding

  • PennConnect

    PennConnect

    all, marketing, multimedia

  • African Elephant Crossing

    African Elephant Crossing

    all, exhibits

  • SunGard Mexico

    SunGard Mexico

    all, marketing

  • Aramark Employee Communications

    Aramark Employee Communications

    all, marketing

  • Commissary Sales Kit

    Commissary Sales Kit

    all, marketing

  • PennCash Logo Design and Ad Campaign

    PennCash Logo Design and Ad Campaign

    all, marketing

  • Corporate Identity & Marketing

    Corporate Identity & Marketing

    all, marketing

  • Gecko Group Promotions

    Gecko Group Promotions

    all, marketing

  • Wayfinding & Visitor Guide Map System

    Wayfinding & Visitor Guide Map System

    all, Wayfinding

  • Exhibit Design – Kidstory – An Early Learning Gallery

    Exhibit Design – Kidstory – An Early Learning Gallery

    all, exhibits

  • Web Site

    Web Site

    all, multimedia

  • The Nature Inn at Bald Eagle

    The Nature Inn at Bald Eagle

    branding, environmental, exhibits, marketing, multimedia, Wayfinding

footer_logo
p  610.430.0305
f   610.430.3409
info@geckogroup.com

211 West Chestnut St.
West Chester, PA 19380

map_google
  • Newsletter
  • Facebook
  • LinkedIn